While real estate agents remain important in the home-buying process, buyers are increasingly opting to do more research online before contacting professionals. According to a report by the National Association of Realtors, 92 percent of buyers start their search for a home on the internet, emphasizing the importance of real estate agents maintaining an active online presence. You’re missing out if you’re not engaged, engaging, and networking online.
For those looking to win the real estate marketing game, we’ve compiled a list of over 40 of our finest real estate marketing ideas.
A website is not only a good concept for real estate marketing, but it is also a need. Consumers in departamentos en venta playa del carmen nowadays expect businesses to have websites, and a terrible website is worse than none at all. Here are some suggestions for making your website work for you 24 hours a day, seven days a week.
1. Have an eye-catching homepage
Did you know that 75% of consumers admit to determining a company’s legitimacy based on the design of its website? Because first impressions are so important, your site should be in tip-top shape. This means bright visuals, a clear call to action, and an easy-to-navigate menu.
2. Make fantastic listings
When it comes to significant purchases, today’s buyers prefer to do a lot of the research themselves online, and this includes home purchases. Even though I’ve just leased, I’ll Google Map the address, use Street View to get a sense for the neighborhood, check which businesses are within walking distance, look at home images, and, ideally, take a virtual tour of the property when scouting about.
With thorough descriptions, amazing images, virtual tours, and simple access to Google Maps and Google Earth, your property pages and listings should make it easy for users to get all of this information. List the nearby hotspots and their associated walking distances (for example, the five-minute walk to the bus stop or the Starbucks at the end of the block).
3. Hire a professional photographer
It is critical that you have stunning photographs of your properties. When it comes to photography, the proper time of day or viewpoint may make all the difference. Hire a professional photographer (ideally one who has photographed homes and architecture), or try your hand at it yourself if you have advanced equipment and are confident in your talents. Just keep in mind that this is one of those situations where hiring an expert is a good idea.
4. Make a lead magnet
The key to generating leads is to provide something valuable to your audience in exchange for their contact information. Consider creating a lead magnet guide like “X Common New Homeowner Mistakes” or “X Features to Look For In a New Home.” or “X Most Valuable Features of a New Home.” Giving away free ebooks in exchange for an email address (and, in the case of real estate, a zip code) is a terrific method to get high-quality leads.
5. Put a premium on the customer experience
All of the best property pages in the world won’t help if your website is difficult to access. Take the time to brush up on user experience design and information architecture so that your visitors have a positive experience on your website.
6. Take care of your SEO
A well-designed website is useless if no one can discover it. SEO is a collection of techniques that work together to help your website achieve a high ranking in search engines. This includes the following:
- On-page SEO: Including the keywords you want to target in the title, meta data, image file names and alt text, and naturally in the body text for each page.
- Off-page SEO entails obtaining links from other websites with a high domain authority. This, as well as your on-page SEO, will be aided by our SEO assessment checklist.
- Technical SEO is the process of making your website more responsive, secure, and speedy. For this, use our technical SEO audit checklist.
What is the quality of your website and internet presence? With the free LOCALiQ Website Grader, you can get a quick SEO analysis.
Social media marketing ideas for real estate
For your real estate business, use social media marketing. Here are some suggestions for how to market your real estate firm using these networks.
7. Prepare yourself for social situations.
Facebook, LinkedIn, and Instagram are the most popular social media sites for real estate marketing. Fill up every field accessible when creating your accounts so that you can be found by relevant users.
8. Make use of the appropriate hashtags
In your Instagram and Twitter postings, use our hashtag guide to come up with the proper combination of local, topical, and popular hashtags that are relevant to your audience.
9. Make a contribution
Real estate businesses may use social media to grow their audience, communicate with followers, and establish relationships. Here are a few social media marketing ideas for real estate:
Do home tours and Q&A sessions using YouTube, Facebook, or Instagram live.
10. Include social media sharing buttons on property pages.
Home buyers like to share their favorite home photos with their friends and family, so make it simple for them to email and share different listings online by include social sharing tools.
11. Place social media ads
Regular Facebook marketing is wonderful for maintaining customer relationships, but it won’t go you very far if you’re seeking for new clients. While it has the smallest organic reach of any medium, its paid ad targeting capabilities are unrivaled. You can choose to market to single thirty-somethings who work from home and own a pet. You can also target LGBTQ couples that are looking to purchase a condo. You can get ideas from our real estate Instagram ad examples and real estate Facebook ad examples, such as the one below.
Do you already have Facebook advertising running? Make sure you’re not wasting money with our Free Facebook Ads Performance Grader.
12. Boards on Pinterest
For some businesses, such as real estate, Pinterest advertising and marketing still has a role. Boards are an excellent method to share photographs and details about specific listings. You can make a Pinterest board for a single property that highlights the area’s qualities and perks in addition to property photos.
Ideas for local real estate marketing
Two of the three essential pillars of any real estate marketing plan are your website and social media presence. The third one has to do with local listings and marketing. If you really want to learn everything there is to know about local marketing, check out LOCALiQ’s Marketing Lab’s free Local Marketing 101 course. Continue reading for some quick ideas.
13. Sponsorships from the community
Consider supporting local festivals, sports teams, or school events by sponsoring them. When you sign up as a local sponsor, your company name is often printed on t-shirts, program booklets, or fliers.
14. On your website, include local content.
In many senses, you’re selling more than simply a property; you’re selling an entire town or region. With high-quality, attractive images of local town landmarks and familiar sights, you can show off the best that your area has to offer.
Also, make sure to include some local-oriented keywords in your writing to guarantee that buyers searching online for homes in your area find your content.
15. Create a Google Business Profile for your company.
Listings are one of the most crucial components of local SEO, and one of the most significant listings? Your Google My Business account. This free listing makes it simple for customers to locate you in Google Search, Google Maps, and the Knowledge Panel…not to mention that it serves as a virtual second homepage for your company. It enables a person to:
- Make a phone call or make an appointment.
- Read reviews and leave your own.
- Read, ask, and respond to frequently asked questions.
- Check out the available listings and prices.
- Get a sense of your company’s identity and expertise.
A full, optimized Google Firm Profile is, without a doubt, a very good idea for your real estate business.
16. Become a columnist for a local publication.
Look into writing a column or a feature for a local publication. You don’t want to come across as pushy. Today’s consumers despise being sold to. Instead, offer advise and viewpoints that are useful. Write about how rising housing prices indicate that the town is doing well, or describe the reasons why your regional area is becoming more popular (for example, a refurbished downtown area or a better school system).
17. Provide free home buyer workshops.
Hosting mini-seminars allows you to make yourself and your knowledge available to the community. Consider holding a 101 class on the fundamentals of house ownership and mortgages.
Remember that today’s marketing is all about inbound, and that doesn’t only apply to the internet. Before investing time and money on you, users expect you to give part of your knowledge for free. A local version of a webinar is a house purchasing seminar. Yes, it will take time and effort, but your guests will be impressed and will have formed a bond with you. When they’re ready to buy a house, that relationship will be worth its weight in gold.
18. Collaborate with local companies
For your real estate marketing efforts, building ties with other local businesses will be crucial. Try to persuade local breakfast establishments to let you purchase a set of new coffee mugs with your brand on them or a spot on their paper placemat setting. Alternatively, form a referral exchange with local moving companies.
Ideas for real estate email marketing
Email marketing has long been regarded as one of the most effective marketing methods in any industry and at every point of the sales funnel. Here are some email marketing ideas for real estate.
19. Put together a newsletter
Collect email addresses through your website and events, then send out a helpful newsletter with new listings, forthcoming seminars, local events, and other information. Make sure to divide your lists into communities so you can give highly relevant information.
A unique newsletter signup CTA is also beneficial.
20. Begin a nurturing email campaign
Nurture campaigns are similar to Hansel and Gretel’s breadcrumb trails, however instead of a gingerbread house, clients locate their dream home (hopefully without a resident evil witch).
Leave a trail of high-end panko breadcrumbs for your clients by personalizing your interactions with them based on their previous activities. Send them an email highlighting other local houses on the market if they initially came to an open house with you. Send them your “10 Things Every New Homebuyer Should Know” ebook if they attended your first-time homebuyer’s course. Deliver material that will assist your clients in taking the next logical step in their journey, based on where they are in it.
21. Send out congratulatory emails
Send out personalized emails throughout the holidays, or even on your clients’ birthdays or anniversaries, for a simple yet effective email marketing strategy. A small gesture can go a long way, and satisfied customers will gladly suggest you to others who require your services. Just don’t use a generic email address! Use these articles as a starting point:
22. Customized swag
Pens, drink koozies, and other freebies are your best friend when it comes to business branding. Spread your brand by giving away branded items at local festivals and events.
23. Make use of call tracking software
Real estate is one of those businesses where call tracking is an absolute must in paid search marketing. When looking for a realtor or scheduling a viewing of an apartment, condo, or house, most people use the phone. If those calls are generated as a result of someone seeing your PPC ad, you’ll want to be able to identify which advertisements and keywords are generating the most calls.
24. Design a standout business card
On a Friday night, make an awesome-looking business card and hand it out like pizza flyers. Don’t forget to include your email signature!
There are several free real estate business card templates available on Canva.
25. Mailers from the past
The internet is the place to be, but conventional advertising has its purpose as well, especially when targeting specific populations. Consider mailing postcards to qualified leads or potential consumers in the zip areas where you do business.
After you’ve closed, give a local care package.
After a client closes, your relationship with them does not stop. You want them to remember your name so that they may pass your information on to friends, family, and acquaintances who may be looking to relocate in the future. Send clients a local care package with local movie or theater tickets, restaurant gift cards, and other items when they close.
Innovative real estate marketing concepts
Last but not least, here are a few suggestions to help you think beyond the box.
27. Have fun with it.
Isn’t it true that some industries (like pets and babies) get to have all the fun? Certainly not! Playing around with your Facebook ad wording and other resources can actually help you stand out.
Video animation (ninety-eighth)
Consider hiring someone to create a high-quality animated video for your real estate company. Short, attractive, high-quality cartoon videos may help your company stand out while also adding a human touch. You might even want to include local landmarks or attractions in your animation film to make it even more personalized and targeted.
29. Emotional marketing
Emotions influence our actions. No, you don’t need to make a tearjerker film to elicit them in marketing (Subaru? MSPCA + Arms of the Angels?) “Imagine living your ideal every day,” for example, can be effective.
Use these words and phrases to market with emotion, and then visit our library of over 273 emotional trigger words to help your copy connect with our readers and turn them into customers!
30. Invest on seasonal clothing
Apart from federal and religious holidays, each month of the year has its own set of social awareness themes and national days that inspire a plethora of innovative marketing concepts.
You can also simply change your tactics according to the seasons to keep current. Take a look at these spring real estate marketing ideas, for example.
More marketing ideas for real estate
Here are some additional innovative and practical suggestions to help you expand your real estate business.
31. Use Zillow to find a home.
Zillow is essentially the Yelp of real estate marketing, and you need to be on it if you want to be found – you can avoid the sun, but it will still burn you! On their website, Zillow allows you to advertise as an agent. This can get pricy, but given how important Zillow is in the home-buying process, it’s definitely your best bet. After all, sites like Zillow account for 48 percent of all real estate search traffic on the internet.
Users on Zillow may also rate and evaluate real estate brokers, so grin and rack up those stars, because a high star rating can greatly enhance your leads.
32. Request testimonials from previous customers.
Testimonials are powerful trust indicators. To potential clients, demonstrating that your services are endorsed by real, live individuals means the world. When a homebuyer has a positive experience with you, contact them and request a testimonial. If at all possible, take a snapshot of them as well. Make the most of these testimonials by carefully displaying them on your website and sharing them on social media.
33. Organize a webinar
Hosting a webinar, if you’re comfortable with it, can be a terrific method to draw attention to your company. Host a webinar on “12 Little-Known Things to Look For In A New Home,” including a Q&A session at the end. Webinars can also be repurposed as YouTube videos (see more real estate video marketing ideas here), providing great video material that can reside on your website indefinitely! Here are some additional pointers on how to put together a successful webinar.
34. Keep an eye on the competition.
What are the practices of other realtors in your area? How do their websites appear? How social media-savvy are they? Take note of what your competitors are doing, then avoid their blunders and follow in their footsteps!
Here are some pointers to get you started:
- SWOT Analysis for Small Businesses: How to Do It
- How to Win at Search and Social using Competitive Analysis
- The 8 Most Effective Tools for Researching Competitor Keywords
35. Make virtual tours available
Your client’s time is valuable, and they want to learn everything they can about a property before paying a visit. Virtual tours are an excellent approach to provide potential buyers with a thorough and accurate overview of the property.
Virtual tours are simple to produce on most platforms, such as Zillow.
36. Scheduling apps that can be shared
To schedule times to show a home to potential buyers, use a scheduling sharing app. Scheduling software like Doodle can help you avoid the continuous back and forth switching of timeslots.
37. Examine benchmarks
Let’s imagine you’re running a search or social ad and your conversion rates are higher than they were the week before. That’s fantastic, but is it a good overall conversion rate? Let’s imagine you want to start advertising on Google but don’t know how much Google Ads will cost you. Benchmarks are the best approach to make sure your advertising aren’t overperforming or underperforming.
Stay informed by visiting LOCALiQ’s real estate advertising benchmarks.
38. Maintain contact
Keep in touch with previous buyers (even months or years later) to maintain that positive relationship. Send anniversary cards, holiday cards, and other greeting cards to keep your name in front of their minds. They’ll send your information on to a buddy who is ready to buy when they have a friend who is ready to buy.
39. Create a referral system.
Offer rewards to previous consumers who refer you to new homebuyers.
40. Think about going niche.
If your area has a lot of real estate marketing competition, you might want to think about using specialty marketing to set yourself apart. Make a name for yourself as the go-to real estate agent for dog owners, families with children, divorced people, and so on. Making a name for oneself in a specialized sector might help you stand out, especially in overcrowded zip codes.